This is a detailed guide on how to start a boutique business in Nigeria.
The boutique business in Nigeria is one of the widely operated businesses, as Nigerians are fashion enthusiasts.
The fashion market is saturated with dealers who are competing vigorously to make sales and remain in business.
Moreover, the fashion business is not a business to venture into sluggishly, you must be energetically prepared for the competition, and challenges that are to pop up.
Fashion Boutique Business In Nigeria
Fashion has been an integral part of our lives since its inception.
Every new century gives rise to a new fashion sense thereby making extinct the old fashion sense.
The fashion industries are not relenting in their effort to manufacture and drench the market with new fashion styles every day.
Moreover, most Nigerians are not backward when it comes to fashion, they have a good fashion sense, and they can unrepentantly purchase high-quality clothes despite the prices.
Fashion businesses in Nigeria can never be stunted or lack patronage irrespective of how many people venture into it.
Moreover, the fashion business cannot go extinct because clothes do not last long, over time, they lose their effectiveness.
The fashion boutique business in Nigeria involves selling high-quality clothes and fashion accessories.
Plenty of people like looking good, because Looking good ignites a sense of fulfillment and confidence. Therefore, an investment in the fashion boutique business in Nigeria will be worthwhile.
This article aims at educating people on how to start a fashion boutique business.
Benefits of having a boutique in Nigeria
1. Clothes and fashion accessories are not perishable goods that can decay immediately, so you cannot lose your clothes if you cannot sell them within a given time.
2. The fashion boutique business is not a seasonal business. There is no clothing season where boutiques record tremendous sales. The best thing is to know the kind of clothes and accessories that fit for each season.
3. Looking good to most people in Nigeria is mandatory, some people cannot appear less beautiful despite the reduction in the standard of living in Nigeria. Therefore it is a profitable business
4. In the fashion boutique business, you can decide to major in both male and female clothes and fashion accessories if you are capable and make more sales.
5. Clothes and fashion accessories in boutiques do not have fixed prices, you can sell them at any price of your choice and people will still buy them if they are beautiful and of quality.
6. Fashion boutique is a profitable business that can generate huge income for anyone who ventures into it.
Cost Of Starting A Fashion Boutique Business In Nigeria
When venturing into business, people have different agendas to execute. Some people may want to establish a broad and classy fashion boutique while some people may want just a moderate boutique.
Moreover, your startup capital encompasses everything you need for your fashion boutique business including your business location.
If you want a boutique in a vibrant environment, then you will pay more than people whose boutiques are in a low-key area.
Things To Purchase For Boutique Business In Nigeria
What to purchase for your fashion boutique business in Nigeria depends on your budget and startup capital. However, below are some of the numerous things to purchase for your fashion boutique.
- Shirts (plain, striped)
- Designer handbags
- Gowns ( cooperate, outing, and dinner gowns)
- Perfumes, body sprays, deodorants
- makeup kits
- Undies(Bra, pants, boxers, girdle)
- Hangers and showcases
- Chairs, etc.
Top Fashion Brands To Consider
Fashion brands are numerous– popular and unpopular ones–thrilling us with exotic and current wears and accessories daily.
Below are the few fashion brands currently in operation.
- Louis Vuitton
- Saint Laurent
- Ralph Lauren
- Dolce & Gabbana
- Tommy Hilfiger
- Calvin Klein
- Michael Kors
- Lacoste, etc.
Where To Purchase Clothes and Fashion Accessories For Your Boutique
In Nigeria, you can purchase your clothes and fashion accessories from Alaba international market and Ariaria market in Aba. You can also purchase them from Balogun market in Lagos.
Moreover, you can import clothes and fashion accessories from India, Poland, Italy, and other countries.
You can also buy your fashion accessories from Dubai.
Dubai is a good place for shoppers, you can buy anything from gold to antiques to branded clothes and fashion accessories. Dubai is a free trade Region, a commercial hub for the world.
Also See: How To Start A Ready To Wear Ankara Business In Nigeria
14 Steps To Start A Fashion Boutique Business In Nigeria
If you want to establish a successful and long-standing fashion boutique business, then follow the steps below to get started.
1. Decide The Clothes And Fashion Accessories You Want To Sell
The first step on how to start a fashion boutique is to decide on the clothes you want to sell.
Deciding on what you want to deal in will enable you to know the capital you need for the business, and how to draft your business plan.
Decide If you want to venture into male wears, female wears, corporate or casual, or you want to deal in every aspect of clothing.
2. Make Thorough Research
Carrying out thorough research will salvage you from lots of mistakes.
You need to ask questions about the fashion boutique business, read books and, watch videos to increase your knowledge of the fashion boutique business.
Surf the internet, read fashion magazines to know the latest fashion.
Moreover, making thorough research will connect you to your target audience and enable you to know what they desire.
Additionally, carrying out research will educate you on why people fail in the fashion boutique business, and the strategy people are executing to remain intact in the business.
3. Choose A Business Name
Another step to starting a successful fashion boutique business is to choose a business name.
The business name will stand you among your competitors, make your customer familiar with your business and also trust you.
Moreover, your business name is your business’s identity, so choose a simple, catchy, and straightforward name. Learn how to choose a good business name.
4 Register Your Business Name
Registering your business name will save you from all kinds of trouble that may arise at the cause of running your business, and also open great business opportunities for you.
Business name registration is ten thousand Naira, you can register online with the corporate affairs commission. Learn how to register a business name in Nigeria.
5. Draft Your Business Plan
Your business plan is the overall summary of your business and what you intend to do in the process of running your business.
It is pertinent to draft a business plan at the beginning of your business to have a direction.
Your business plan is your compass, it tells you the direction to go, what to do and the strategies to implement to enable business growth.
Drafting your business plan will help you work towards achieving your goals.
It is advisable to draft a long-term business plan.
6. Raise Capital For Your Business
Capital is one of the essential things needed when starting a boutique business. Without capital, your business remains a figment of your imagination.
You can raise your startup capital by saving for your business, borrowing from family members and friends, getting a loan from the bank, or starting crowdfunding. Learn how to finance your business in Nigeria.
7. Choose A Good Location
A good location is very important for your fashion boutique business because it enhances sales.
Seek a location in a busy area or places that have people who can afford your clothes.
You can situate your shop on busy roads, big estates, markets, higher institutions, and locations with many establishments.
Additionally, a bad location may be a contributing factor to why your business is stunted and not growing.
8. Get A Shop
It is not just enough to get a shop, get a shop that has ample space to accommodate your stocks.
Ensure the shop is beautifully furnished to suit your customers’ tastes.
Use fluorescent lights and also, and the exterior walls should be made of glass to help people view the interior of your boutique from the outside.
Endeavor to create a place with a mirror where your customers can wear and examine the clothes they want to buy.
Also See: How To Start A Clothing Business In Nigeria
9. Design A Signpost
Your signpost should have your business name and your services, so people will readily know what you are selling.
Don’t poorly design your signpost by yourself because your signpost says a lot about your business, pay a professional designer to do it for you.
10. Purchase Your Clothes And Fashion Accessories
Fashion is dynamic, it is ever-changing. Ensure you purchase current clothes and fashion accessories.
Moreover, ensure you do business with trustworthy suppliers. Avoid the ones that will defraud you of your startup capital or supply fake products to you.
Always know the latest fashion, subscribe to fashion blogs or websites, and follow fashion pages on Facebook and Instagram to know what’s trending.
11. Put Price Tags On Your Clothes
Price tags will enable you to sell at proper prices.
Without a price tag, you might sell your clothes and accessories cheaper or higher than how you bought them.
Moreover, price tags will inhibit customers’ from bargaining and help you to sell without stress.
12. Open An Account For Your Business
It is important to open a separate account for your business so you don’t mix up your money with your business money and spend them carelessly.
A business account will help you track your business to know if it’s making a profit or loss.
Moreover, a business account will make you look professional and trustworthy when you give out the business account number to customers for transactions.
Also, get a POS machine from the bank in case your customers want to pay via POS.
13. Market Your Business
Extensively and fearlessly market your business. Talk about it at all times to people.
Market it everywhere you go and hand out your business cards to those who are busy go listen to you.
When you boldly and consistently market your business, people will start patronizing you.
14. Use Inventory Software
Running a fashion boutique business might not be an easy task. It might not be easy to traditionally take inventory of all your purchases, so it is necessary to go digital by using a computer with reliable inventory software.
The inventory software will help you to easily keep track of all the clothes and accessories sold, available and the ones to be purchased.
3 Ways To Market Your clothes And Accessories
Below are the ways to market your clothes and fashion accessories to realize massive profits.
1. Be A Fashionista
In our society, people are prompted to act by what they see. As a dealer in clothes and fashion accessories, you must embody your business.
Make an effort to always dress well. Dressing well and putting on quality clothes will entice customers to your shop.
2. Advertise Online
An online platform will give you a wider audience. Ensure you take clear and bright photos of your products before you post them on social media platforms like Facebook, Instagram, and Twitter, for every eye to see.
Endeavor to write a genuine and catchy product description for your products.
Moreover, you can run Facebook, Instagram, and other ads for your business. You can also sell on online marketplaces like Konga, Jiji, Jumia, etc.
Also See: How To Start An Online Clothing Business In Nigeria
3. Establish A Good Relationship With Your Customers
This is another strategy for selling your products. People love where they are treated well, so if you treat your customers well, they will always come back repeatedly with their friends and family members.
Endeavor to establish a good relationship with your customers, listen to them, and always be involved in their buying experiences.
It is necessary to get their contacts to be sending a thank you message to them when they patronize you and also update them on the latest wears and accessories you have.
That is all on how to start a boutique business in Nigeria.
I hope this guide on how to start a boutique business in Nigeria helps.